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303

How a creative agency went from zero AI visibility to a £1m+ pipeline with Searchable

303 spent years making premium brands look good on paid, social and email. When clients started asking how they showed up inside ChatGPT and Perplexity, the agency needed answers, and a new revenue line, fast.

01 - About the client

A boutique team serving premium and luxury brands

303 is a creative digital marketing agency of roughly 20 people. The team grows premium, luxury and lifestyle brands through creative content, paid media, social and email - the whole acquisition stack, built around brand craft rather than templated playbooks.

Clients expect their agency to be first with the next channel. In 2026, that channel is AI search, and 303 wanted to be ahead of it instead of chasing it.

02 - The challenge

Zero visibility into how AI engines described their clients

303 had deep expertise across Google, Meta and TikTok, but no view at all into ChatGPT, Perplexity, Claude or Gemini. Clients were already quietly asking how they showed up inside those answers. Manual spot-checks of a few prompts didn't scale, and there was no way to tell competitors apart, no way to track movement week to week, and no way to show a client what their actual AI footprint looked like.

Optimising for AI search meant learning new content structures, new technical checks, and a new definition of "ranking". The team needed one place to monitor, plan and act, not another dashboard to copy-paste from.

“Our clients invest heavily in how they show up across every channel. AI search was becoming one of those channels, and we had no view into it.”Olly Fawcett, Founder, 303
03 - The solution

One platform to monitor, create and fix

303 evaluated the usual SEO stacks, Semrush and Ahrefs, and found neither was built for AI engines. The team also looked at purpose-built tools like Peec.ai, Otterly and AirOps, which handled monitoring but left execution to the agency.

Searchable stood out because it closed the loop: visibility reporting on one side, content and technical execution on the other. The Agent took the agency's audit findings and wrote the exact code fixes clients needed. The Articles module produced long-form content formatted the way LLMs actually read it, with the heading structure, entities and sources that earn citations.

Within weeks, 303 started getting cited for prompts where their clients had previously shown zero presence.

04 - Results

From zero presence to industry leadership in roughly two months

  • +40% visibility lift, with the client appearing in nearly half of relevant AI-generated responses
  • 206% Share of Voice on creative-agency research prompts, more than double the nearest competitor
  • £1m+ qualified pipeline, the most efficient new pipeline the agency has ever reported

One deal came through a prospect who asked ChatGPT for a shortlist, read a blog post Searchable had helped structure, and clicked straight through. Lead quality, 303 says, was "massively up".

+40%
AI visibility lift across tracked prompts
206%
Share of Voice in creative-agency prompts
£1m+
New client pipeline inside ~2 months
05 - Leading the conversation

A new service line, not a side project

With Searchable in the stack, 303 stopped reacting to AI search questions and started leading them. AI visibility became a service the agency sells to clients, with a reporting cadence, a playbook and the data to back it up.

The team no longer walks into client meetings guessing how their brand shows up inside ChatGPT. They walk in with a scorecard.

“Searchable is a must-have for any agency. It gives us the visibility and the data to lead the AI search conversation with clients instead of reacting to it.”Olly Fawcett, Founder, 303

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